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Alex Yousefian

Tack­ling Air Pol­lu­tion in cities and ensur­ing evi­dence-backed pol­i­cy through a pow­er­ful Dig­i­tal Twin­ning Plat­form.

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Alex Youse­fi­an

Co-Founder / COO Read more

Key Facts

  • Found­ing date: January’23
  • Loca­tion: Lon­don, UK

Part of Poly Cri­sis Pro­gram #4

Sus­tain­able Devel­op­ment Goals (SDGs)


Enhanc­ing urban air qual­i­ty man­age­ment, ensur­ing evi­dence-backed pol­i­cy deci­sions for smarter, clean­er, and health­i­er cities. Per­si­um pro­vides real-time data and pre­dic­tive ana­lyt­ics to quan­ti­fy the effects of pol­i­cy inter­ven­tions, ulti­mate­ly improv­ing pub­lic health and guid­ing sus­tain­able urban devel­op­ment.


The Per­si­um Pod, an advanced low-cost air qual­i­ty sen­sor with cut­ting-edge capa­bil­i­ties, includ­ing PM0.2 mea­sure­ment and inte­grat­ed solar pan­els, gath­ers pre­cise, real-time data cru­cial for informed deci­sion-mak­ing. Addi­tion­al­ly, the pio­neer­ing dig­i­tal twin­ning plat­form, pow­ered by Com­pu­ta­tion­al Flu­id Dynam­ics, sim­u­lates the impact of poli­cies like elec­tric bus fleets on air qual­i­ty, visu­al­iz­ing and assess­ing air pol­lu­tion impacts, ensur­ing effec­tive pol­i­cy imple­men­ta­tion and envi­ron­men­tal stew­ard­ship.